We mentioned above that some email marketing apps stand out for their free offering . Why? Because, in addition to having all the features that the best email marketing tools should have, their free plans are not as limited as those of most of these softwares.
Of course, they still have their drawbacks, especially in terms of
The number of contacts and emails you can send. This is why free plans are often used by small businesses or startups . For companies that are already established or have the potential to expand quickly, paid plans can be a better option. Especially with tools like Email Octopus , which dynamically adjust the cost of the plan based on the number of users and emails sent per month.
Comparison of the best free email marketing tools
Mailrelay
The email marketing tool Mailrelay has one of the best free plans on the market. Why? Because it allows you to access all the features of its Enterprise plan (which costs 67 EU per month) for free .
And this might not be much belize telegram data if you could only send, say, 300 emails per month to 100 contacts… But in Mailrelay the limits are different: this tool allows you to reach a limit of 20,000 contacts in its free version and send up to 80,000 emails per month .
It is important to note, however, that the page specifies that its Enterprise and Standard plans have increased deliverability … Something that is not specified for the free version. But, anyway, let’s see what features it offers:
- Operation and editing. Mailrelay has an intuitive interface that allows you to create emails and newsletters easily, with its drag-and-drop editor. It also allows you to upload HTML designs.
- Automation. The free version of this email marketing tool automates the sending of your emails for a specific day and time. The same applies to your RSS newsletters. Plus, you have the option to send emails to segments of your contact list.
- Personalization and segmentation. The features of this software allow slovakia business directory you to segment your contact base and personalize your emails. You can, for example, include the name of each contact in the emails they receive or hide certain parts of the message.
- Integration with other tools. To help you maximize the performance of your campaigns, Mailrelay includes an API to integrate external software.
- Analytics. This app provides you with the data you need to optimize your comparison of the best email marketing tools: paid plans email campaigns. Its free version tracks how many of your emails are opened, which ones and which links are clicked, whether there is spam, among other things. It also allows you to perform A/B tests so you can fine-tune your strategy.
- Others. Mailrelay gives you the option to create and update subscription forms and landing pages. It also serves to send transactional emails. It also offers the possibility of using different senders.
