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Goodbye to Los Angeles: Victoria’s Secret redirects its proposal to establish new relationships with women

The firm has launched VS Collective to shape the future of the brand together with leading women
Megan Rapinoe, Priyanka Chopra or Amanda de Cadenet will be some of how to get a phone number in france the new ambassadors and advisers Actress Priyanka Chopra, soccer player Megan Rapinoe, skier Eileen Gu, journalist and photographer Amanda de Cadenet, refugee and activist Adut Akech, and body positivity advocate Paloma Elsesset and transgender model Valentina Sampaio. They will be part of the group of partners and advisers that will drive the transformation of the Victoria’s Secret lingerie brand into a new stage defined by the positive impact on women’s lives, and not only by beauty standards.

Together with VS Collective, the brand has launched The Victoria’s Secret Global Fund for Women’s Cancers
Victoria’s Secret has announced the creation of two new platforms The Victoria’s Secret Global Fund for Women’s Cancers and VS Collective. The first will allocate funds – at least $ 5 million annually – to address racial and gender inequalities, as well as drive innovations that improve cancer research outcomes for all women. For its part, the second constitutes a new line of brand ambassadors with which it aims to create revolutionary collections of products, attractive and inspiring content and gather support for essential causes in the lives of women.

“We are proud to announce an exciting new partnership platform, The VS Collective, designed to shape the future of Victoria’s Secret,” the brand commented on its Instagram profile to publicize the initiative. “These extraordinary partners, with their unique backgrounds, interests and passions, will collaborate with us to create revolutionary product collections, engaging and inspiring content, new internal partner programs, and support for causes vital to women.”

The momentum of the new positioning takes place after numerous criticisms of the brand for its lack of representation in body diversity and controversies regarding the misogynistic and transphobic comments and attitudes of some company executives. “At Victoria’s Secret we are on an incredible journey to become the world’s leading advocate for women,” said Martin Waters, the firm’s Chief Executive Officer. “This is a dramatic change for our brand, and it is a change that we embrace from our core. These new initiatives are just the beginning. We are full of energy and honored by the work that lies ahead.”

A space for all women

As they have commented from the brand, the goal of VS Collective is to establish new and deep relationships with all kinds of women. “Through a series of collaborations, trade associations and initiatives related to different causes, we are bringing new dimensions to our brand experience,” said Martha Pease, Victoria’s Secret Chief Marketing Officer. “In partnership with the energy, creativity and perspectives of our new network partners, we can transform the way we connect and showcase women.

In this sense, VS Collective presents itself as an open and constantly growing group in which women with transgressive paths and leaders in their field share a common passion to promote positive change. Among the first actions of the new platform, each of the 7 women designated as founding members will share their personal and professional experiences in a recurring podcast, as well as details of their respective associations with the brand.

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For their part, the founders of VS Collective have positively valued the new purpose and positioning of the brand. “I am honored to join this group of incredible women to drive change within the Victoria’s Secret brand and beyond. Very often I felt on the outside looking at brands in the beauty and fashion industry, and I am thrilled to create a space that sees the true spectrum of ALL women, “commented Megan Rapinoe.” I believe in the power of authenticity and community and am excited to show what can be done through The VS Collective. ”

Similarly, model and activist Adut Akech has celebrated Victoria’s Secret’s commitment to empowering the individualities of women, as well as the spirit of B2B Phone List collaboration and the will to create an authentic community. “This collective is not just ‘me’ or ‘us’, it also includes individuals and communities that have helped us all grow both within and outside of our careers. This is a great opportunity for me to continue paying tribute, and I will not take this platform for granted. ”

LABELS “Goodbye to Los Angeles: Victoria’s Secret redirects its proposal to establish new relationships with women”
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06/17/2021
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