This could represent a real leap Pay works forward for many businesses: iPhone introduces Tap to Pay to bring mobile payments to retail as well.
It seems Apple is determined to be a leading brand in the marketing world. Last week, we talked about the implications of the implementation of iOS 14 and later for eCommerce. This time, we’re delving into the retail sector thanks to a new feature that’s sure to be a hot topic: Tap to Pay .
Although we will Pay works get into the subject now
we are basically looking at an alternative to the traditional POS (Point of Sale Terminal) , the device that all physical stores have in their shops to collect digital transactions .
By now, we’re more than accustomed to paying using our phones , smartwatches , fitness trackers, and other wearable devices . This is a trend that’s been steadily growing.
In this, as in almost bulk sms israel everything, the COVID-19 pandemic has also had a significant impact. Apple Pay users alone —who, as a reminder, have a credit card linked to their device—increased by 65 million during 2020 alone .
But the interesting thing is that we’re not talking about paying: we’re talking about collecting payments. Tap to Pay isn’t a solution exclusive to the iOS ecosystem . Quite the opposite: it’s an open platform that supports all types of contactless payments, whether from Apple Pay, Google Pay, or contactless credit and debit cards from major issuers, such as MasterCard, Visa, American Express, and more .
Furthermore this is Pay works a telephone
so transactions in alternative wallets such as Bizum are also possible.
Thus, we see a leap in mobile payments with practically the same features as a conventional POS , and we even see that it enhances them .
And let’s not forget that at the company level it is an extraordinary opportunity to have as many “POS” as telephones , fully subjects for sales emails with the autonomous, for example in outdoor premises because they do not depend on the WIFI network if it is not necessary.
The operation for merchants alb directory couldn’t be simpler . It’s actually no different than managing a contactless payment with a point-of-sale terminal. We simply ask the customer to hold their device or card close to the phone that will process the payment.
