Regardless of the sector or industry a company belongs to, creating a buyer persona is one of the first steps in establishing a business .
Knowing in depth the needs, concerns and expectations of potential customers not only helps to build personalized messages, but also to increase the return on investment .
While the buyer persona concept covers both B2B and B2C segments, the demand for information and the level of relationship that business-to-business buyers expect to establish with the company providing the solutions is different .
Therefore, in this model
It is key to build a consistent story that addresses their twitter database pain points and manages to establish solid alliances with them. This is where SMarketing becomes especially relevant .
In this article, we’ll learn how to build buyer personas for B2B and discover why aligning sales with marketing is key for companies that sell to other organizations.
How to create a B2B buyer persona step by step
A buyer persona is a fictional representation of a company’s ideal customer , that is, the one who represents the audience it wants to reach.
This archetype is built by doing in-depth research on this suppressive method can lead the current or desired audience, taking into account demographic issues (sex, age, geographic location, occupation, marital status, etc.) and attitudinal or behavioral aspects , such as tastes, fears, expectations and needs.
Its definition allows us to understand the challenges faced by the cyprus business directory potential client . In this way, it is possible to construct personalized messages that show how a product or service can help solve them.
Although the buyer persona concept is key for both B2C and B2B
The purchasing and decision-making processes are not the same for all types of buyers and products or services.
In fact, research shows that 79% of business-to-business purchasing decisions involve more than one person . In addition, B2B buyers conduct a more in-depth analysis of each available alternative before choosing one and disregarding others .
As Forrester points out, B2B buyers don’t want persuasion – they expect concrete, detailed information to make purchasing decisions, transparency, speed and collaboration . This requires a different approach when creating buyer personas.
