How to profile advertising communication depending on the campaign objective? What are the advantages and disadvantages of individual types of advertising? Daniel Kędzierski will tell you how to properly prepare an advertisement to pay less and gain more. Let’s start!
How to choose communication that is appropriate to the campaign goals?
One of the most common mistakes I see advertisers make on Facebook vietnam email list is not matching their communication to the goal of a specific campaign. Meanwhile, if we send the wrong message to our recipients, we reduce the importance of local marketing for small businesses the effectiveness of our creations, and as a result, we pay higher rates and attract the attention of the wrong people or show ourselves to them in the wrong context.
Let’s start with a purely sales ad. Paradoxically, the easiest mistake Facebook ads? to make with this type of campaign is a creative that doesn’t clearly communicate that it’s about selling, and instead looks like an article trailer, etc. – as a result, it’s hard to understand from the image alone what the advertiser is actually talking about. So what? The ad is clicked by the wrong people, who aren lob directory ‘t prepared to buy, and for example, only expect to come across an interesting text.
Make sure you reach the right people
It is obvious that each campaign should have a clearly defined goal. Let’s briefly discuss three of them: sales, gaining reach and increasing brand awareness . By preparing the right creative, we can achieve each of these goals. We just need to think about how to carry out the entire advertising process most effectively.
