How to create the best In the digital age, it is essential to invest in SLA ( Service Level Agreements ) to unite marketing and sales departments in pursuit of a common goal: to sell – more and better. Let’s find out now how to create the best SLA for your company.
In the old days of outbound marketing
These two areas were seen as rivals, competing for the same budget. Misalignment was common. Their work often resulted in a zero-sum game, with the two departments rarely communicating with each other.
Fortunately, things have moved forward
Very quickly since inbound marketing came onto the scene.
The behavior of sales and marketing teams has truly transformed thanks to digital marketing strategies. These days, almost everyone israel telegram data knows that revenue is a team effort – where both sides support and facilitate each other. Likewise, both teams share (and celebrate) successes.
Some data shows the importance of investing in
SLA for marketing and sales:
According to MarketingProfs , companies what is the 360 degree assessment method? that have highly aligned sales and marketing How to create the best had 36% higher customer retention rates and obtained 38% higher sales win rates;
Forrester Research found that organizations with a good SLA between marketing and sales achieved an average of 32% annual revenue growth – compared to an average 7% drop in revenue for those that do not use the methodology;
According to SiriusDecisions , companies
That operate in B2B and have their sales cn numbers and marketing departments aligned achieved 24% faster growth, in addition to a 27% faster increase in profits over a three-year period.
The question is: how to implement SLA in your company and obtain these good results? Find out more by reading below.
What is Service Level Agreements – SLA?
An SLA or service level agreement is a commitment that defines the outcome a customer receives from a vendor over a specified period of time.
While SLAs started out within IT, they have also been rapidly adopted in the B2B software world and, increasingly, among internal customers in other industries – especially with the influence of digital transformation on marketing .
These sales and marketing agreements are
Incredibly important these days. Why? How to create the best Here’s why: Marketing and sales sometimes play the blame game with each other to explain revenue shortfalls. Sales will often say they need more qualified leads, while Marketing will say that sales isn’t following up on leads properly.
This ends with the implementation of a good SLA, since in this format both parties are responsible for the results. The ultimate goal is better alignment between departments and an optimized process that accelerates your company’s revenue cycle.
The SLA makes even more sense for
Sales and marketing when your company works on a digital marketing strategy.
Since both the sales and marketing departments generate a huge amount of data , it’s not too difficult to find out whether a team is actually delivering on its commitments. This also gives your company clear benchmarks to work on continuously improving this process in the future.
The big advantage is knowing what How to create the best actions to take if things go wrong. The sooner your company identifies a problem, the sooner both sides can work to resolve it.
There are no enemies with an
SLA in place – just business challenges that require a good combination of expertise from both teams.
Main types of SLA
There are three main types of SLAs, each of which provides a different purpose depending on the type of service provided.
A single service for each client : common model among internal clients – IT services for the human resources department, between marketing and sales departments;
Customer-level : These are individual contracts between the customer and the cloud service provider. These types of SLAs typically cover multiple requests made by the same customer. For example, an IT company might use one if a customer needs the company’s cloud software, hosting resources, and IT support.
