When you work with an advertising agency or a freelancer, sooner or later the question arises of how to grant access to Yandex Direct . This is an important point, because not only the effectiveness of the advertising campaign depends on it, but also the security of your account. Let’s figure out how to properly organize this process.

First, let’s define the terminology. Yandex Direct has two types of access:

Only an account that does not yet have access to Yandex Direct can become a representative. This is an important nuance that is worth remembering.

Direct access gives you full control over your advertising account. This is convenient if you are setting up your advertising yourself or fully trust the contractor. But there are also disadvantages – the risk of unauthorized access and unintentional errors in the settings.

If something goes wrong, it will be difficult to undo the changes. Therefore, direct access should only be given to trusted specialists or used as a last resort.

Representative access is a more secure and flexible option. You can set up access rights, limiting the representative’s functionality to the bare minimum. For example, only allow viewing statistics and prohibit editing campaigns.

Even if the representative makes a mistake or tries to do harm, the damage will be minimal. And it is much easier to block the representative’s access than to deal with the consequences in the case of direct access.

To grant access to a representative, you need to go to the “My campaigns” section in Yandex Direct and go to the “Your representatives” tab. Then click the “Add representative” button and enter your login and personal data.

As a representative, you can only assign an account that does not yet have access to advertising in Yandex. If there is no suitable account, you can create one right at the stage of adding a representative. Just enter a new login and click “Register”.

Tip: Create a separate account for working with contractors. Do not use personal or corporate accounts for this – this will make it easier to control access and minimize risks.

After adding a representative, be sure to configure their access rights. By default, the representative gets full access, just like the owner, which is not always safe. Limit the functionality to the bare minimum required for work.

For example, if a contractor only needs to analyze statistics, prohibit changes to campaign settings and basic account parameters. If a representative’s task is to set up advertising, you can allow them to create and edit campaigns, but restrict access to billing and budget distribution.

Granting access is always a risk. But it can be minimized by following some security rules:

Two-factor authentication is an additional saudi arabia email list  level of account protection. When logging into Direct, in addition to your login and password, you will need to enter a one-time code from an SMS or application. Even if attackers gain access to the password, they will not be able to log into the account without the second factor.

Be sure to enable two-factor authentication in your Yandex account security settings. And ask your representatives to do the same – it’s in everyone’s interests.

Even if you have granted access to a trusted contractor, do not forget to monitor their activity in the account. Regularly review the change history and campaign statistics. Pay attention to suspicious actions and strange spending spikes.

If you notice something amiss, immediately suspend the representative’s access and ask for an explanation. Better safe than sorry, as they say. And if the contractor does not contact you for a long time, remove him from the representatives without regret.

Even with all due caution, no one is immune from data leakage or deliberate transfer of access to third parties. If you suspect that access to your Direct account has fallen into the wrong hands, act quickly:

Go to the representative settings, find the maldivian lads  compromised account and click “Edit”. In the window that opens, uncheck all the boxes next to access rights and save the changes. This will instantly block the representative’s access to your campaigns.

If you work for an advertising agency and manage client accounts, be especially careful with access. Reputation and data security are your responsibility. Here are some tips: