Although there are many variables involved in an influencer advertising campaign, finding the right influencers is one of the most concerning for companies. And rightly so .
The choice of influencer will have a great impact on the result . If it is carried out based on criteria such as the number of followers, without taking into account other considerations, there is a good chance that the campaign will not yield the expected results.
Are you struggling to find the right influencers for your campaigns?
If we take a look at the current panorama of theInfluencer gambling data singapore MarketingWe will see that this type of stock is on the rise, and for a very simple reason: they work very well . The figures confirm this:
- 92 % of consumers trust brand ambassadors outside a company
- Three out of four professionals who went to influencers registered aincrease in sales
If your brand is not doing Influencer Marketing, you may be missing out on a great opportunity. What’s more, you may even be wasting your marketing budget on actions that bring you much less return.
To know how to choose influencers and make the right choice, you need data. Numbers. Relevant information.
Do you want to create a successful campaign? Learn how to find influencers for your brand? Start by gathering the information you need, study it and make decisions based on it. For this task, there are increasingly more advanced technologies, such as Influencity software , which will make it how to test and optimize targeted advertising? easier for you to find collaborators and effectively manage your actions.
Tips on how to find influencers through data
Okay. After listening to the advice of some people in the know, you’ve already scrapped your initial idea of hiring Bruce Willis to promote your hair loss product. Are we now starting to get a little more serious?
A successful campaign is a sum of good decisions . Among them, best influencers choosing the influencer who will become your brand’s advocate is one of the most important, and therefore you need to make sure that you do not make the mistake of letting yourself be carried away by subjective feelings.
Now, what data is really important? Here are some that you can’t miss if you’re wondering how to find the most appropriate influencers to expand your business.
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The volume of followers
While it is true that the number of followers is not everything , it is a fact worth checking. When making an investment, you always want to know the potential audience you can reach and, best influencers obviously, the larger it is, the better.
However, this data alone is not enough , at least not in all cases. It colombia business directory may help you to rule out some candidates for not having a large enough follower base, but the influencer with the most followers is not always the best choice. Keep reading and you will find out why.
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Engagement with your audience
What good is an influencer with a very wide audience but who doesn’t react or participate in the conversation? What you want is for people to get involved , give their opinion, share and talk about your product.
There are influencers with very active followers and others who seem to have a legion of zombies behind them . Obviously, the former are the ones you are interested in, even if their number is smaller, because they are going to give you exactly what you want to achieve in the campaign: to make your product the center of attention .
