Buying mailing databases is currently a very popular activity, but it is fraught with great danger – most database sales offers are illegal in Poland. Despite this, there are many entities on the market that offer the purchase of volumes, from a few carefully selected addresses to databases of several million. Business owners and marketers who do not have their own mailing databases, aware of the high malaysia email list effectiveness of activities in the email channel, often choose them as the main way to reach their customers. Due to the lack of knowledge in traditional marketing vs. digital marketing: why not both? this area, they often fall victim to people who pretend to be database administrators or directly offer to buy them.
Database Offers
People who want to start email marketing activities first search the internet for offers to sell customer databases . You can find a lot of offers of this type on auction sites, both B2B and B2C. However, it should be databases legally? lob directory remembered that sending a mailing campaign to addresses obtained in this way carries a number of negative consequences, which buyers are often not aware of.
Negative consequences
Sending mail to addresses from a purchased database is primarily a waste of invested money. The databases offered are full of non-existent recipient addresses , as well as trap addresses, so-called spamtraps , placed by e-mail providers. Such an address is used for one purpose only – if someone sends mail to it, the provider will block them and will lose the possibility of later sending to all addresses that are in the domain of the mail provider.
