AI has taken the internet by storm, swamping it with generic, meaningless content. While generative AI has many advantages, 60% of marketers using it for content worry it might hurt their brand.
Concerns include bias, plagiarism, or denmark telegram data content that doesn’t match the brand’s values. This is a valid concern as content reflecting brand values has an ROI of 13%, which is the second highest after short-form videos.
Iñigo Rivero — former strategy and partnership manager at TikTok and founder and managing director at TikTok marketing agency House Of Marketers — agrees that brands should invest in their image.
“Success in internet marketing begins with authenticity. In my experience, creating content that tells a story or offers value draws people in naturally,” Rivero says.
He explained to me that it’s not “just” about promoting a product or service: companies should try to position themselves as problem-solvers. It’s about understanding your audience and connecting with them.
Rivero adds: “As I often say, ‘Marketing isn’t about selling; it’s about connecting and building relationships.’ When you listen to your audience and meet their needs, you foster loyalty that lasts.”
6. Repurpose content across various channels.
Repurposing content means re-using your existing content and presenting it in a fresh format that extends its lifespan and audience reach. Today, it’s one of the top AI use cases among marketers.
Examples of repurposing content include:
- Sharing old blog posts you’ve updated with new information, fresh data, and video content (Hint: The piece you’re currently reading is an update).
- Using video clips of podcast recordings sessions on Instagram to create intrigue and excitement over an upcoming episode.
If you’d like to learn more about repurposing content, here are 20 methods you should know about.
7. Invest in permanent social media content.
Permanent social media content is content that won’t disappear after a set amount of time, unlike Instagram Stories or SnapChat photos and videos.
A lot of the “disappearing” content you create might be simply too valuable to have it disappear within a few hours or a day. Luckily, you can now save Instagram Stories and pin them permanently to your company’s profile. Alternatively, you can create Reels, which are a permanent post by default.
8. Design a user-friendly website.
First, you want to create a user-friendly, and historical perspective – btc milestones mobile-friendly, website. The design of your site will showcase your brand‘s personality and differentiate your business from every other online business. But it’s more than just looking good — a cleaner, more well-organized site structure can affect how you rank in the SERPS.
For help designing your website or ensuring it’s up-to-par, check out 8 Guidelines for Exceptional Web Design, Usability, and User Experience.
9. Optimize your site for search engines.
Next, you‘ll need to keyword united states of america email lead optimize your site for search engines. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar.
