something that unites us: almost everyone loves to laugh, and it is already known that laughter is contagious. If you can make people laugh without offending anyone, you will gain the trust and sympathy of your target audience and have a lot of ground gained on the road to conversion. mobile no data provider Because it encourages brand recall. Humor stimulates the parts of the brain that are responsible for memorizing information. It is a positive surprise that it “wakes up” us and leaves much more of an impression than if they simply presented the data to us without more.
Because it helps you with your viral marketing strategy. People not only remember the things they find funny, but they also tend to share them with other people. If you can make your marketing campaign laugh, you will have a better chance of multiplying your reach. A great example of this is the “Dollar Shave Club” brand, a subscription service for shaving products that has earned more than 25 million views for its ridiculous introduction video.
5 ways to use humor in your marketing strategy
1) Know your audience
Humor is very, very personal. What is funny to a specific group of people may leave others totally different or even seem offensive. Therefore, the first essential ingredient for a marketing campaign based on humor is to know your audience.
Research your buyer persona thoroughly and look for the type of humor they like the most. You have many resources at your fingertips, such as your favorite series, forums or comments on social networks. How do you think you could adapt that kind of humor to your brand?
Another very interesting option to find out what makes your audience laugh is to let them demonstrate it to you. Sometimes the most viral and fun campaigns are those that use user-created content , such as Ti Tod challenges. Not only will you be able to save resources, but you will surely get a lot of new ideas for your next campaigns.
2) Don’t stray too far from your brand
Humor should be tailored to your brand, not the other way around: the message has to be relevant to your products and services, or else it won’t help you meet your marketing goals. Logically, it is not necessary that your humorous contents be 100% promotional, but you must link them naturally with your brand so that the message is clear.
3) Don’t complicate yourself
Jokes that are too convoluted or difficult to understand can lead to the audience being lost. Therefore, marketing campaigns based on humor should not be too complicated or long, but simple and concise.
The ultimate goal is to make your audience laugh without spending too much budget, time or attention on a single campaign. If the idea works, you can always develop it further later.
4) Try new ideas
Humor is like songs that are too catchy: when you get tired of it, you stop liking it and it starts to generate rejection. To prevent this from happening, you need to constantly renew your jokes and explore new ways to make people laugh.
For marketers, this means we have to pay special attention to ad fatigue in humorous campaigns. Monitor the metrics of your ad and when you see that it is stopping generating reactions, refresh the campaign and try something different.
5) Use memes
Memes are the new language of the internet, and this is lucky for brands. They are easy to implement and extremely inexpensive, and people love to share them.
Of course, this resource is especially interesting if your company targets a young audience, although memes don’t just make teens and twentysomethings laugh.
There are tons of free tools to create your own memes, so it’s really easy to jump in. Of course, keep in mind that you should never use a meme that you do not understand.
Tips to make your video go viral thanks to humor
Be a pioneer in your sector. Some types of brands have an easier time using humor than others, but almost all can take advantage of this resource with the right point of view. If no one in your sector has dared to run humorous campaigns so far, you’re in luck! Dare to show that you don’t take yourself seriously and you will win over your audience.
Try different concepts. Humor runs a fine line, so it’s not easy to get it right the first time. Spend all the necessary time on the creative process, develop different ideas and ask other people. If you can hit the nail on the head, the effort will have been worth it.
Be authentic. The most important thing for humor to work is that it be natural. If you don’t feel comfortable, the audience will notice. More than forcing yourself to B2B Phone List use humor for its own sake, it’s about finding your own voice and seeing the funny side of your brand.Take advantage of your content. Creating a video is a considerable investment of time, resources and, in many cases, also budget. Therefore, take advantage to create different content, such as a “how it was done” or shorter clips for different social networks. You can also integrate the same con