and profitable as an e-commerce business, you need a regular mobile database and consistent source of traffic. There is simply no other channel that equals email marketing when it comes to email.
Email Enjoys Huge ROI
Estimates vary, but email marketing enjoys an average ROI of 38-42x. Compare that to 1-3x on most paid acquisition channels and it’s easy to see why you need to invest in email marketing for your ecommerce business.
A huge percentage of the world is on email
Statista reports that there are over 4.3 billion people using email worldwide. That’s a potentially huge audience for your online store.
Most email users check their email every day.
In fact, it is said that 99% of email users check their email daily!
Email enjoys high engagement rates
With an average click-through rate in e-commerce weakness of durable goods may be the main reason often exceeding 2-3% and in some cases well above, email has huge engagement rates.
Email marketing for e-commerce is cost effective compared to other channels
You can start with very affordable email marketing fresh list tools when your email list is small and your costs will usually only increase as the number of subscribers to your newsletter increases.
Conversion rates for e-commerce email marketing campaigns are very high when compared to many other marketing channels.
Clicks from e-commerce email campaigns usually come with a lot of context and intent. This means that conversion rates from email marketing campaigns are usually quite high.
