Until recently, augmented (AR) and virtual (VR) reality were associated mainly with games and entertainment. Today, these technologies are actively used by large brands to interact with their audience. Two key trends stand out in this direction:
- AR in interaction with brands. For example, Tommy Hilfiger’s collaboration with Snapchat allowed users to virtually try on clothes using unique filters. This not only increases engagement, but also makes shopping more convenient.
- Integrating real-world brands into the virtual
- world. Shopify’s collaboration with Roblox is expected to be released in 2025. Thanks to this, brands will be able to sell physical goods directly on the platform. Another example is the integration of monobank into the game STALKER 2. This format allows brands to expand their reach and increase recognition.
VR is predicted to be one of the most popular technologies in the
Coming decade. By 2030, the VR market could reach $435 billion , opening up new opportunities for businesses.
Immersive technologies are becoming a tool that allows brands to not just sell, but to create unique experiences for their customers.
Read also: Top 5 AI tools for marketing and sales
3. Native advertising and user-generated content (UGC)
Over the past 5 years, latvia mobile database search engines have paid twice as much attention to user-generated content, according to analytics from Exploding Topics .
Additionally, 93% of marketers believe that consumers trust content created by real people more. UGC (User-Generated Content) includes not only social media posts, but also reviews on brand websites, blogs, forum discussions, Google Maps ratings, and more.
When a user is satisfied united kingdom cell number with a product or service, they are willing to share their impressions, describing the product’s features. Such content works organically as native advertising.
That’s why brands continue to partner with influencers to
Help deliver honest how to prevent indexing of wp pages by google? and relevant feedback to their audiences. UGC is becoming an important tool for building trust, engagement, and building a positive brand image.
