As we have just seen, the data speaks for itself and it is obvious that Instagram is a perfect channel to position a brand .
If you are thinking about doing an Influencer Marketing campaign on Instagram, pay special attention. Below we are going to give you some tips so that your campaign is successful and you can increase your follower base and get important sales . Take note!
1 – Before the campaign: find your influencers on Instagram
- Set your goal so you can understand how to run the campaign chinese overseas africa databasecorrectly or make improvements where necessary. If you are still unclear on how to set your goals for Instagram Influencer Marketing (or any other type of campaign), we recommend you take a look atthis post.
- Define performance metrics : You need to be clear about which metrics are relevant to your goal. For example, if you want to increase brand awareness , you need to look at KPIs such as subsequent growth, social media impressions, engagement rate, and reach. If, on the other hand, you want to generate more revenue , you need to look at metrics such as click-through rate, conversion rate, total basket value, etc.
- Find the right influencers. Using influencers who are already popular within your niche will increase the likelihood of them making sales, as their followers are highly engaged.
- Get to know the data of each influencer , including their engagement, their way of posting, their tone, etc. The way to increase your chances and get a good return on investment through Instagram marketing is by focusing as much as possible on the people you are targeting.
2 – During your Instagram campaigns: establish ties with your collaborator and their audience
Once you find the right person for your campaign, it’s finally, in terms of implementation time to build a relationship with him or her . If an influencer’s followers see that they are recommending the same product or service over and over , they are more likely to trust that product, give it a vote of confidence, and end up buying or wanting it. More chances than if they just publish a post or a photo, which will end up being hidden in their feed.
In addition, it is also very important to convey to the influencer how we would like to convey our brand’s message to their audience. Although we must always give them freedom to do so, if we give them some guidelines, marketing will be more successful and satisfying for us.
3 – After the action: Measure the results of your campaign
How will you know if your efforts and marketing campaign money have been worth it if you don’t know your actual results? It’s not enough that you run your Instagram influencer marketing campaign, but you need to make sure that the campaign is generating results so that you can know if your bosnia and herzegovina leads investments have achieved the end goal or not.
How to measure the results of Instagram Influencer Marketing? You can (and should) do it both during the campaign, to detect points of improvement or potential opportunities, and at the end of it. You should alwaysmeasure the results, not only to draw conclusions, but also to obtain feedback from the campaign itself, for future actions.
