Want to attract more clients to your online consultations via Instagram? Then you need to master the setting up of targeted advertising. This is an effective tool for promoting services that will help you find your target audience and increase sales. Let’s figure out how to set up targeting on Instagram to get the most out of your advertising.
1. Defining the target audience
Creating a portrait of a potential client
To set up effective targeting, you need to clearly understand who your ideal client is. Ask yourself questions: what is their gender and age, what do they do, what are their interests and pain points. The more detailed you describe the target audience vietnam email list portrait, the more accurately you can target your advertising.
Let’s say you sell healthy eating advice. Your target audience is women aged 25-45 who want to lose weight, follow a healthy diet, but can’t do it on their own. They are interested in health, fitness, and beauty. With such a description, you can already roughly understand how to set up targeting on Instagram
Competitor Analysis
See how your colleagues in the niche promote similar services. What audience they target, what creatives and texts they use. This will help you get ideas for your advertising and avoid other people’s mistakes.
But don’t blindly copy your competitors. Think how to conduct an effective competitor analysis in yandec direct to improve your strategy? about how to stand out from their background, hook the audience with an original offer. This is the essence of setting up the target correctly on Instagram.
2. Creating selling creatives
Visual development
On Instagram, people love with their eyes. That’s why it’s critical to choose an attractive picture or video for targeting. Use real photos, not stock images. Show your expertise, add “hooks” for the target audience.
For example, to advertise online nutrition consultations, you bosnia and herzegovina leads can show a photo of a slim girl, make a “before and after” collage, or shoot an expert video with useful tips. The creative should attract the attention of the target audience and make them want to click. This is one of the main secrets of how to set up a target on Instagram.
