Internal website optimization is a set of  Technical checklist measures aimed at increasing the relevance and quality of a web resource for search engines. What is internal website optimization ? This is work on the technical parameters, content and Technical checklist structure of the website. Competent internal optimization helps improve visibility in search results and attract targeted traffic.

Title and Description are the most important meta Technical checklist tags for SEO. These tags should clearly reflect the content of the page and include key phrases. But do not overdo it with keywords, otherwise you will receive sanctions for over-optimization.

The optimal length of Title is up to 60 switzerland email list  characters, Description — up to 160. Otherwise, search engines will cut the text. Write Technical checklist concisely and to the point to hook the user. For example: “Buy iPhone 14 Pro — great prices, fast delivery | Techno-City Store.” Such a Title clearly states what kind of product is offered and what advantages the store has.

Headings H1-H6 structure the content, highlighting bosnia and herzegovina leads  the main ideas. H1 is the most important, it is used for the main title of the page. It should be unique and include the key phrase. Writing H1 more than once on the page is bad form.

Headings H2-H6 divide the text into semantic what is seo promotion and how do you know if you need it? parts. We also organically fit keywords into them. But don’t go overboard! There can be several headings of each level, the main thing is to observe the hierarchy. Remember that headings make the text easier to perceive and help search robots understand its structure.

The correct URL structure is a short and informative page address. It should be understandable for users and search engines. For example, instead of an incomprehensible set of characters like /catalog/phone?id_product=28219, it is better to use /iphone-14-pro-128gb-space-black. Agree, it is immediately clear what kind of product is at this link.

In URLs, do not use Cyrillic, special characters, or underscores. A hyphen will do to separate words. Avoid unnecessary words like “and”, “or”. Separate categories with a slash. Remember about CHPU (human-readable URL). Ideally, the URL should reflect the structure of the site and contain the key phrase.

Internal linking helps search robots index pages faster and determine their importance. By skillfully linking pages to each other, we improve site navigation and distribute link weight.

We organize interlinking using the menu, breadcrumbs, links in the text, “Read also” and “Recommended” blocks. Anchors should be varied and relevant to the content of the target page. Important: do not get carried away with interlinking, creating a web of links on the site. Less is more. Focus on the connection of thematically related pages.