ptimize your keywords for voice queries. Voice queries are usually longer and formulated in natural language. Use long-tail phrases, for example, instead of “Order pizza,” try “Where can I order delicious pizza near me?”
Use extensions that make your ads more
repare your site for mobile users. Make sure your landing pages are mobile-friendly — they load quickly and have intuitive navigation.
Add ad extensions.
relevant to voice queries. For example, address, contact information, customer reviews, or images can significantly improve your ad visibility.
Voice search is a game changer, so adapting your PPC campaigns in a timely manner will help you stay one step ahead of your competitors.
Read also: How to bulgaria mobile database measure the return on digital advertising
Visual Search: A New Dimension of PPC Efficiency
Did you know that 36% of consumers already use visual search to find products online? This trend is gaining momentum, and the visual search market is predicted to reach over $32 million by 2028.
What is visual search and why is it important?
Visual search allows united kingdom cell number you to find information by images instead of text queries. The user uploads a photo or screenshot, and the search engine analyzes it to display relevant results.
Adding high-quality everything you need to know about effective project evaluation images to your PPC ads can significantly improve their performance in 2025. Even if users don’t find your ad through keywords, they may come across it through visual search.
This trend is especially relevant for areas where visual perception plays a key role in decision-making:
- Clothing and fashion
- Furniture and decor
- Automotive industry
- Tourism and recreation
For example, a tourist who chooses a hotel in Bukovel first of all pays attention to photos of rooms and the territory, rather than text descriptions.
Photo: Marketing Charts
How to adapt PPC campaigns to visual search?
- High-quality images. Upload unique, high-quality photos to your website’s product catalog.
- Optimize images. Ensure they load quickly, add descriptions and metadata so search engines can categorize them correctly.
- Mobile-friendly: Make sure your images look sharp on mobile devices.
- Image extensions: Add visual extensions to your text ads to increase relevance.
- A/B testing. Test the performance of different creatives to determine which ones deliver the highest CTR.
- Dynamic image ads: Use ads that adapt to user interaction history or context.
- Long-tail keywords: Focus on long-tail phrases that are more commonly used in visual searches.
Visual search is an opportunity to make your PPC campaigns even more attractive to users and effective for business.
Read also: Artificial Intelligence in Google Ads: What’s New in 2024 for Advertisers
5. Video advertising, CGI, AR and VR: advertising formats that will define 2025
The rise of platforms like Instagram, TikTok, and Pinterest has created new expectations among users who now crave visually rich and interactive content. Simply applying filters is no longer enough. In 2025, advertisers will need to leverage the latest technologies to engage and retain the attention of a discerning audience.
