Targeted advertising in VK is a powerful need to know tool for businesses in any niche. It allows you to show ads only to those users who are potentially need to know  interested in your product or service. However, setting up such advertising has its own nuances for each area. Now we will figure it out.

If you are promoting cosmetics, beauty salon need to know  services or something similar, focus on the visual. Use attractive pictures and videos that show the uae email list  result. Target a female audience of the appropriate age. Don’t forget about interests: beauty, fashion, self-care.

In your ads, be sure to show the benefit for the client. For example, “Haircut and coloring with a 20% discount only until the end of the week!” Promotions and special offers work great here. Educational posts and videos with life hacks on self-care also go down well.

When promoting courses or webinars, immediately define your target audience by age, gender, interests, and behavior. For example, for programming courses, target men aged 20-35 who are interested in IT topics.

In your ads, emphasize the benefits of learning, provide real student cases. Use the VK article format to give people useful content on the course it is a reliable platform topic and increase loyalty. Among the advertising formats, a universal post with a button and advertising in stories work well.

If you are promoting quests, game rooms or something similar, then dynamic advertising formats will be suitable:

In your ads, use calls to action like “Book a game now and get 10% off!” Target young people, use geolocation to attract people from the right area.

Restaurant owners should focus on “delicious” photos  bosnia and herzegovina leads of dishes and the interior of the establishment. Users should want to come to you. Be sure to target people living or working nearby by geolocation.

Ads with promotions like “Order 2 pizzas and get the third one for free” or “15% discount on the entire menu at lunchtime” work well. Lure with great deals. Use a universal post, a post with a button, or a carousel as the format.

For most niches, it makes sense to optimize ads for conversions on a website or in an app. This way, VK algorithms will find similar people who are more likely to perform the target action.

If conversions are still low, you can optimize click campaigns at first. The main thing is to analyze which ads bring not just a lot of clicks, but real applications and sales. Disable ineffective creatives and scale up profitable ones.