Are you working on a new product or project? It’s a good idea to let your followers know before the launch, especially if you’ve been away for a while.
Fitness expert and trainer Lita Lewis did just that in this email, where she reconnected with her followers and informed them about her upcoming app.
7. Venmo Reactivation Email
“While you were away, we’ve updated the Venmo experience.” Source
In this email, Venmo reminds users industry email list of recent updates to the app to encourage them to use it again. The email is short and to the point, giving readers enough information to decide if they want to learn more about the new features.
8. J.Crew Factory promo mailing
“If your packaging is like this, you might want to consider giving a gift card.”
J.Crew Factory understands that some greetings to all teachers people don’t like (or know how to) wrap gifts. To make their lives easier, the company offers gift cards. The email explains two different ways to get a gift card (in-store or online) and also provides a map to a nearby store if the person decides to visit in person soon. These two elements are meant to reduce the stress associated with gift-buying.
9. Transaction letter charity: water
“Work continues in Rulindo! Here’s an update on your projects”
Transactional emails are sent automatically after a user takes an action with a company, such as placing an order or filling out a form. They are often simple text messages that marketers set up and forget about.
The charity water has taken a different approach. It uses transactional letters to show donors how their donations are making a difference over time. The letters contain a project timeline and an accompanying table, which together visually demonstrate how donated money is helping people in need.
This approach has a number of benefits. First, it increases donor engagement. When people see that their donations are producing real results, they australia cell numbers become more motivated to continue supporting the organization. Second, it increases the effectiveness of email marketing. Transactional emails that contain useful information are more likely to be read.
Given that people spend an average of 9 seconds reading emails from brands, it’s important that transactional emails are clear and informative. Water’s email uses simple, clear language and presents information in a visual format. This allows users to quickly understand what’s happening with their donations and take action next.
10. Luminary Engagement Letter
Luminary, a podcast listening app, is aware of this trend. Its creators want users to discover new content they might enjoy. So they send personalized emails that recommend podcasts based on the user’s listening history.
These emails are well-designed and user-focused. They use a design that makes it easy to scroll and click on a link. The podcasts are also presented with large icons, making them visible and accessible to mobile users. At the end of the email, there is a button that allows you to open Luminary on your phone and start listening to the recommended shows right away.
People appreciate personalization. When emails seem tailored to you, they make you feel unique and important. You feel like the company knows you and cares about your interests.
How to Run a Successful Email Campaign
Here we have collected some tips on how to make your newsletter as successful as the examples given.
1. Determine the goals of the mailing
Before launching a campaign, it is important to clearly formulate the desired result. Do you want to increase brand awareness, attract new customers or increase sales? The choice of strategy and tactics depends on the goal of the campaign.
