At a time when traditional advertising is increasingly generating distrust , especially among younger
consumers , influencer management has become a safe bet for brands that are increasingly choosing to humanize
their messages through this type of marketing.
Establishing relationships with future consumers has become one of the most complicated challenges for
professionals, which is why they have delegated this task to Influencers.
These Internet stars manage to generate conversations and get brands to generate new customers . In
addition, generations Y and Z , also known as millennials and centennials, consider that
the recommendations offered by Influencers are much more authentic than advertising .
Effective influencer management tips
But it is not enough to simply decide to make a strategy.Influencer overseas chinese in europe data Marketing, but you
have to take into account several factors to ensure the success of your influencer management :
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Before the campaign
You need to have a clear starting and ending point so you don’t have to change course halfway through.
Likewise, managing relationships you need to set an objective , know who your target is and the budget you have
available. If you don’t have a set goal, the campaign will be created this suppressive method can lead without any direction and will be destined to fail.
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At the time of hiring
You must identify the profile of the influencer you need. The success or failure of an Influencer Marketing campaign will largely depend on the influencer chosen. Therefore, you must define your Buyer Persona , your ideal client prototype, and then decide what style of influencer you are looking for based on their tone or the engagement they have.
Once selected, a contract must always be signed with everything bosnia and herzegovina leads specified to professionalize it.
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During the development of the campaign
Publications will be monitored as planned to ensure that everything is working as it should.
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At the end of the campaign
The results will always be measured , and feedback may even be requested on the campaign itself for future actions.
