In the ad above, Jaguar uses the tagline “roaring silently” as the driver sets off in the I-Pace at 3am. The ad’s message hits the nail on the head by showing the contrast between the vehicle’s quiet driving and the subtle noises (like people chatting, wind in the air and sounds of water) that would otherwise be clearly heard at that time of night.
At first, the ad for the brand’s “Goodbye to Noise” campaign seems like just another car ad: a Mercedes-Benz in the desert revving the engine of its powerful vehicle.
Source: YouTube Video
But as you watch it further, you’ll realise that the car doesn’t make any noise. The car stops abruptly and the passenger gets out.
Why? Because it was the passenger who was making those the advantages of buying online sounds, after all.
This humorous and brilliant take on silent driving will keep you glued to the ad from start to finish.
Sustainability at the core
In its latest Ioniq model, Hyundai has put a telemarketing data premium on the use of recycled materials in the interior, and has even invented a new word for it: fashion (a mix of trash and fashion).
Source: YouTube video
In addition to this video, the brand maintains book your list a dedicated section on its website. It highlights Hyundai’s interest in sustainability, one of the main reasons why customers are switching to electric.
