Micromobility is a concept associated

Some experts call “micromobility” the trend of the future, but in various countries, including Russia, this concept is already showing its signs. What are the characteristics of this trend, how does it Micromobility is a concept  affect consumer habits and what should marketers know?

What is micromobility Micromobility is a concept 

Micromobility is a concept associated with densely populated agglomerations, where the use of small vehicles for short trips in an urban

environment is preferable. Such vehicles include scooters, bicycles, skateboards, unicycles and other compact devices that allow people to

quickly move short distances, especially in dense urban areas.

In 2023, the global micromobility market  was valued at $65.63 billion. Researchers at The Brainy Insights suggest that by 2033, the volume

will reach $327.84 billion at a CAGR of 17.45%. 

In Russia, this trend is clearly visible in the Micromobility is a concept 

growing popularity of the car-sharing and kick-sharing industries in large cities. According to forecasts from analysts at the consulting

company B1 (formerly the Russian office of Ernst & Young), the car-sharing services market in the Russian Federation will  grow at an

average annual rate of 40% and could reach 235 billion rubles by 2028. And according to Whoosh reports, every fourth resident of Russia

already  uses scooters . According to MegaFon, the greatest activity in kick-sharing services is demonstrated by users in Moscow, St

. Petersburg, Saratov and Samara regions, as well as in Krasnodar Krai. 

However, the development of the micromobility trend also entails other changes that will become more and more obvious over time

• The concept of the “15-minute city” is becoming one of the leading urban planning models and involves the location of hospitals, schools, offices, shops, cafes and various entertainment venues at a distance that a person can walk or ride a bike in 15 minutes. To achieve this, modern urbanists build mixed-use buildings, design integrated recreation areas and bike routes, and use technologies that reduce energy consumption and emissions.
• “Smart” houses and cities. The concept of a “smart” house mauritius business email list with climate control and a predictive security system will be developed. Residential areas will turn into “smart” cities with a high level of amenities. One of the striking examples is the residential and business district “SberCity” under construction in Rublevo-Arkhangelskoye, on the territory of which by 2032 all the necessary infrastructure will be  organized for comfortable living and work of over 65 thousand people.

• Virtualization of cities. Gradually, 15-minute “smart” cities will turn into Metaverse Cities

• ,Operating on the basis of digital twins of the entire city infrastructure and avatars of residents. As they immerse themselves in virtual
• reality, the physical part of life in such cities will be reduced creating customer loyalty in favor of living in metaverses. In 2018, the UK government  launched a
• digital twin program. The authorities of Singapore  use an interactive 3D model of the city in a wide range of tasks. In the German
• town of Herrenberg, developers  created an emotional map of the city based on positive and negative reviews from residents to attract virtual tourists.

1) Since micromobility users are often moving around the city, hong kong data companies have the opportunity to use geolocation technologies to target

advertising. For example, ads can appear on users’ smartphone screens when they are near certain points of interest, such as cafes, shops,

and scooter rental stations.