Nestlé set itself five years ago as a strategic communication objective to strengthen its brand, reinforcing, on the one hand, its positioning in the areas of nutrition and well-being and, on the other, highlighting its canada phone directory innovative capacity. These objectives have been carried out through a clear strategy of orientation towards the consumer, which, in turn, would allow the strengthening of Nestlé and all the brands that it integrates.
Author: Mar Heras
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