As 2024 approaches, email will become even more secure and convenient. Google and Yahoo are introducing spam prevention changes and authentication requirements that will take effect as early as February 2024.
Preparing ahead of time will allow you to stay one step ahead of the competition and continue to communicate effectively with your customers.
Google’s requirements
New authentication and anti-spam requirements will affect all senders, including bulk senders. The goal of these changes is to improve deliverability, strengthen sender trust and reliability, prevent messages from ending up in spam, optimize fax lists sender reputation, and ensure uninterrupted communication.
Mandatory Gmail Authentication
1. One of the key aspects of Google’s requirements is the need to set up a DKIM record. In addition to DKIM, a basic DMARC record is now also required. While all senders are strongly encouraged to set up DKIM and DMARC, these requirements are especially important for bulk senders. The changes will not impact customers who already have DKIM and DMARC set up.
2. Using @gmail.com as a sender address will be prohibited. To seamlessly configure authentication and comply with new standards, it is recommended to switch to a custom domain. Customers who do not have their own domain should purchase one as soon as possible.
3. Starting in February of this year, senders must maintain a spam complaint rate of no more than 0.1% to maintain a good reputation.
Popular questions
Who will be affected by these changes?
The new rules will affect all senders, from individuals to large companies. However, the impact on deliverability will be most significant for bulk email senders.
What happens if you don’t comply with the new requirements?
Google and Yahoo will begin blocking emails that don’t meet their requirements, which could lead to more frequent blocking of certain IP addresses or domains.
This can damage your reputation and have long-term consequences for your email deliverability, which will impact customer engagement and email marketing revenue.
Do I need to follow these requirements if I have a small base?
Google defines an account as a bulk sender if it sends more than 5,000 emails per day. However, Gmail and Yahoo have clarified that this limitation is not a guarantee that your address will not be affected by the new requirements. Therefore, we strongly recommend that all customers set up authentication, regardless of the number of emails they send.
What is DKIM?
Otherwise, attackers may try to intercept your emails and send fraudulent messages under the guise of your domain. This can damage your reputation as a sender and cause your emails to end up in spam folders.
When users receive a large number of scam australia cell numbers messages impersonating your domain, they begin to doubt the authenticity of your emails. They may start to mark them as spam, even if they are legitimate. This can result in your emails being delivered less frequently and your reputation as a sender being damaged.
