Once you determine what each tool really does for you, you can make an informed decision about which email marketing platform is best for you.
Common mistakes when using email marketing tools and how to avoid them
To err is human, and although email marketing tools certainly aren’t, those of us who use them can make mistakes from time to time . When auditing email campaigns, we realized that there are mistakes that are repeated more than others. As prevention is better than cure, let us tell you what they are and, above all, how you can avoid them .
You probably know (because you’ve done it) that many people
Delete promotional emails without opening them. Keeping these types of contacts is detrimental to your email campaigns . Not only because you’re paying for belarus telegram data “customers” who don’t generate any profits, but also because this can affect the deliverability of your emails. How can you prevent this? Regularly remove very, very inactive customers from your contact lists or those who don’t pass verification tests . Or, even better, look for an email marketing tool that incorporates this functionality.
Use non-responsive designs
Nowadays, we use computers less than cell phones. Whether or not your email adapts to a smaller screen can be the difference between a conversion use our tool to do your local searches! and your contact base unsubscribing. To avoid this, try using templates with responsive designs . Previewing your emails on different screens, or segmenting your contacts according to the device they use most are also strategies to follow.
Not having a clear CTA. The call to action is what tells your customer how to react to the email . It’s those buttons that say “subscribe” or “buy” and that usually appear at the bottom of emails . Scroll up a bit and find the image of Ver’s email. See those blue buttons that say “buy”? Well, those are the CTAs, and in this example, they slovakia business directory couldn’t be any clearer. Just as they should be.
Sending too many emails. Overcrowding your contacts’ inboxes is never the way to go. If you use a web-based messaging service, we don’t need to explain why. But if you have any questions about this, let us know in the comments and we’ll be happy to answer. How to avoid sending too many emails? Easy (say it, don’t do it): have a well-designed mailing campaign and don’t send emails just for the sake of it.
