October 2024 brought major changes to the world of SEO. PPC. And online marketing that could impact the way businesses acquire customers and manage their campaigns. From new Google updates to expanding advertising platforms. digital marketing is experiencing another wave of innovation. This article will introduce you to the most important changes you shouldn’t miss. And offer tips on how to effectively use them in your marketing strategy.
Google AI reports do not link to sites
Google AI Overviews (SGE) do not show citations or links to sites that have been impacted by the HCU or core updates. Even though these sites rank well in traditional search results. This raises questions about whether sites that have been impacted by content quality updates have a lower chance of appearing in AI overviews.
It’s important to note that the Useful phone number library Content Update (HCU) is now an integral part of Google’s core updates. meaning that Google’s AI systems. Including AI Insights (SGE). Are directly impacted by these changes. These updates are designed to highlight content that is useful. original. And relevant to users.
For websites that have been negatively impacted. It may be necessary to reevaluate their content strategy and focus on creating truly useful. High-quality materials.
Google Local Ads Update
The latest update to Google’s local advertising will go into effect on November 21st. From that date. any business without a Google Business Profile will no longer be able to advertise for local services .
Google has announced that starting the pros and cons of buying followers on social med November 21. It will be mandatory for all local businesses to have a Google Business Profile in order to continue running local services ads. The update is a step towards greater transparency and authenticity. With the goal of preventing fake reviews and ensuring compliance with Google’s updated Business Profile policies.
Businesses without a Business Profile will not be able to display customer reviews or run local ads. Highlighting the importance of a quality and well-maintained Business Profile. Which can positively impact visibility and credibility across Google platforms.
Google Ads is implementing
A new data retention policy starting list provider November 13th that could impact long-term trend analysis and ad reporting. . As privacy concerns continue to grow. Tech companies may need to adjust their data retention policies. data lifecycles. It applies to data accessed through the Google Ads API using GoogleAds.Search or GoogleAds.SearchStream.
