Once the email’s goal is agreed upon, any content serving that goal takes priority in the hierarchy. The email structure and design elements align thematically to support the goal. The primary message at the top of the email should make a substantial impact. Traditionally, this includes a hero graphic, exciting headline, and a quick description, all paired with a bold and prominently-placed call-to-action (CTA). Design styles and trends may change,
Hierarchy is the most important design tool we have when
Hierarchy is the most important design tool we have when it comes to email. We know we only have a limited amount of time with each subscriber, and hierarchy email list is key to making sure they can focus on the most important takeaways of our message. I recommend giving visual priority to the most important information and for this to appear as close to the top of the email as possible, which can be done using large/bold headlines and clear calls-to-action. Secondary stories can be given less visual priority through their placement in the design and slightly reducing the size or emphasis on that information.
The copy provided for an email has been
To quote Dieter Rams, sometimes “good design involves as little design as possible.” The decision to include imagery in your email depends heavily on the content and purpose of the message. For instance, if it’s a letter from the CEO, the focus might be on the message itself rather than a typical hero image. In those cases, you can create a visually appealing design by including thoughtfully-placed white space and subtle B2B Phone List supporting graphics. Paying close attention to type styles can also help establish the tone and hierarchy of the email, particularly when there are few to no graphics.
