Throughout its existence, neuromarketing has given birth to different strategies with which to apply neuroscientific knowledge to advertising. In this section we want you to know some of the 10 most important ones. We have extracted them from a very interesting book on this subject called “Persuasion: 33 advertising techniques of psychological influence” which we encourage you to read if you want to know more neuromarketing strategies to apply them in your company. In the link above we have left you the first pages of the book so that you can get an idea of what its style and content is like.
1. Recognize the resistances
This strategy is based on a very concrete and simple psychological principle: when we recognize and verbalize our doubts or difficulties we lose power over them, we accept them .
Applied to marketing, when selling and promoting a product or service that may generate certain doubts among consumers, it is best to address them instead of ignoring them or trying to convince customers that they do not exist or are not valid.
For example, imagine you own a nutritional supplements company and you know that customers are going to think something like, “Another supplement is a waste of money.” In your message, you can add phrases like, “There are so many products on the market that it’s hard to know which one to go for, but what makes our product unique is…”
Using this neuromarketing strategy helps your brand gain credibility and makes customers feel valued by giving voice to their concerns.
2. Getting your foot in the door
This is another very interesting persuasion strategy, widely used in neuroscience applied to marketing. It is based on the idea that if the client accepts a small initial commitment, he will be more likely to accept a larger commitment later on .
This strategy often works very well for brother cell phone list companies in the technology sector whose digital service or product works by subscription to different packages with different prices. It is better to establish different packages with ascending prices than just one with a high price, since people who buy the cheapest one will be more willing to buy one with a higher price later. This is the reason why free trials work so well , because once they have tried the service and had a positive experience, the customer is more willing to make a larger investment.
3. The Promised Land
This strategy is better known than the previous ones in the world of marketing and consists of presenting a product or service as if it were the key that opens the door to a better future, that is, to a happier and more successful life. In other words, it consists of transmitting a very positive benefit of what you sell so that the what you should know in consumer feels the need to buy it .
In practice, the idea is to focus not only on the physical or visible characteristics of your product or service, but also on its benefits. This strategy works because it appeals directly to the customer’s emotions, which is what most OpenAI releases influences them when making purchasing decisions.
4. Self-persuasion
In this case, the goal is for the consumer to convince themselves of the need to buy your products or services . You may list of us mobile phone numbers not understand what we are talking about like this, so here is an example. Imagine that you want to sell exercise courses to help people lose weight and stay fit. Instead of listing the health benefits of sport and sending messages like “exercise to improve your cardiovascular health”, try sending more messages like “there are many reasons to exercise, find yours” .
