OptimizePress is a popular WordPress landing page builder plugin. It is specifically designed for digital agencies, online professionals, eCommerce stores, and small businesses to create landing pages with ease.
In this OptimizePress review, we’ll look at features, pricing, and other factors to determine whether OptimizePress offers everything you need to OptimizePress and is it Worth It create landing pages in WordPress that can help increase your sales and revenue.
We’ll be reviewing the OptimizePress plugin in depth, so we’ve created a table of contents to make this post easier to navigate. Feel free to skip ahead to the section that interests you the most.
OptimizePress Overview
OptimizePress is a multipurpose marketing plugin for WordPress. It offers a variety of tools for landing pages, optin campaigns, workflows, sales funnels, split testing, and more .
It comes with hundreds of landing page templates designed for different business purposes, including webinars, email confirmations, thank you messages, iceland phone number list events, video sales, product launches, and so on.
You can also integrate popular email marketing services with OptimizePress. This way, you can build your email list and communicate with your subscribers through automated email series.
OptimizePress works seamlessly with all major WordPress themes to ensure full compatibility with your website.
As for support, they provide email support so you can use the landing page plugin.
OptimizePress pricing starts at $99 per year for a single-site license. This includes the plugin’s core features and a built-in WordPress theme to launch your pages right away.
Other premium plans offer more features, add-on plugins, and premium template collections. You can also use the Agency plan to build client websites and design marketing funnels for your clients.
That’s the summary of OptimizePress. Let’s dive into the details and discuss the features of OptimizePress one by one.
OptimizePress Features
OptimizePress is known for its variety of marketing tools and features. These tools allow you to create beautiful, professional pages in WordPress with little to no effort.
Let’s explore the features of OptimizePress to see if it’s the right fit for your business.
1. Landing pages
OptimizePress offers dozens of conversion-optimized landing page templates designed for lead generation. These pages perform fast and rank quickly in search engine results.
It has a built-in OptimizeBuilder tool to customize your page templates using an intuitive visual editor. With point-and-click tools, you can edit text, font style, colors, and more.
All page templates are fully responsive and follow the standards of any screen size to ensure no errors on smart devices.
OptimizePress also allows you to add opt-in forms to your landing pages. This helps you collect more user and lead data from your pages, this is not alarmist talk and you can use this information to connect with users.
It comes with two-step optin forms and boxes that help increase the flow of leads on your landing pages.
2. Premium Templates
OptimizePress comes with hundreds of premium page templates for different business categories and niches. These pages are ready to use with little to no customization.
There’s a page template for every business that can help you get new user signups and build an email list quickly. You can use OptimizeBuilder for easy customization without editing any code.
Each page template is complete with text, images, buttons, sections, and everything else you need to give your site a professional look.
3. Page Builder Features
OptimizeBuilder is a powerful page builder with a visual builder experience. This means you can drag and drop elements and use the inline editor to customize your page.
Plus, you get custom fonts, color schemes, marketing list millions of royalty-free images, hover effects for buttons and text, thousands of premium icons, and so on.
The OptimizePress page builder also offers built-in elements, modules, and sections. You can add columns and rows to organize your page content.
This also helps improve the readability and layout of the page.
It also allows you to add global page elements to quickly make changes and apply them across all your pages.
4. Marketing Funnels OptimizePress and is it Worth It
Marketing and sales funnels are a process that your users go through before they become customers. Therefore, this is an essential resource for any business to understand the customer journey and improve the lead generation process.
OptimizePress comes with a WordPress funnel builder plugin. It offers multiple built-in marketing funnels for different business niches, customer journey types, and more.
Among other benefits, marketing funnels help you collect email addresses from your customers. You can offer a free digital gift to welcome new potential leads and build a lasting relationship.
Setup is quick and easy. You get ready-made templates that match your business or niche.
You can also use OptimizePress’s page builder with all its elements and features to customize your marketing funnel landing page. And there are plenty of options for adding colors and images.
With these custom funnels, your website will be set up to have more conversions.
5. Email and CRM Integrations OptimizePress and is it Worth It
OptimizePress integrates with dozens of premium email marketing and CRM software. It automatically manages your incoming leads, placing them into appropriate lists and campaigns.
You can integrate the OptimizePress plugin with your favorite email marketing services , including Constant Contact, Mailchimp, Drip, ConvertKit, ActiveCampaign, and others. It also fully integrates with the FluentCRM WordPress plugin to add more customer engagement features.
OptimizePress lets you embed video content on your landing pages. It’s compatible with popular video hosting sites, including Wistia, Vimeo, and YouTube.
6. Checkout Plugin OptimizePress and is it Worth It
OptimizePress tools also come with a powerful and robust OptimizeCheckouts plugin. This is a Stripe payment solution for selling your products and services on your landing pages.
It provides custom checkout forms and fully integrates with your sales funnels to provide your customers with the ultimate solution. The best part is that all of these OptimizePress tools work as a single unit, ensuring that you have everything in one dashboard.
You get multiple checkout page templates and designs, order bumps, upsells and downsells, coupons, discounts, digital downloads, and more. It also automatically collects and calculates VAT taxes for European Union customers.
