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 Facebook Messenger is a powerful communications tool that allows you to connect with existing and potential customers through one-on-one conversations that make social media as personal as it can be. What is Facebook Messenger? Facebook Messenger is Facebook’s dedicated messaging app and platform. Nearly a billion people (and 188 million in the United States alone) use Messenger monthly. It’s the most popular messenger app other than WhatsApp also owned by parent company Meta. Reduce response time (and your workload) Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.

Benefits of using Facebook Messenger for business

Add a Messenger button to your website. Adding a Messenger chat button to your website is an easy way to introduce chat functionality without a custom chat tool. When someone clicks the chat button on your website, it opens a Messenger conversation so they can talk to you or your team. You can also set up automated prompts. To add a Messenger button to your website, go to Inbox in Meta Business Suite, then click Settings > View all settings. Click Chat Plugin and follow the prompts. Messenger button chat plugins Save time building business database an efficient customer support system on social media with Hootsuite. Respond to questions and complaints, create tickets from social conversations, and work with chatbots all from one dashboard. See it in action

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They take this fast response expectation so seriously that they only allow businesses 24 hours to respond. After that, you lose the chance to respond to your customer’s question or send promotional information. Since people expect a timely response on Messenger, you might lose out on a potential customer if you take too long to reply. Their question may become irrelevant even before that 24-hour window closes. We already B2B Phone List mentioned that you can use sponsored messages ads to reactivate a conversation with an existing Facebook Messenger contact. You can also use Click to Message ads to encourage potential customers to contact you for the first time. This can be a great way to collect leads, or just to get people learning more about your business.

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