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Quim Gutiérrez and Pablo Alborán, protagonists of the new Audible campaign in Spain

The two protagonists join the platform’s catalog in Spain with an audiobook and a podcast
The design and execution are by Publicis Spain; the media plan is from Starcom and Performics
The digital audio experiencing one of its best moments in Spain. Streaming music, podcasts and sound products … There are now thousands of alternatives for phone numbers database free download consumers in the palm of your hand. The truth is that, with the pandemic, digitization has boomed, and all content framed within that environment is provided on a tray to be consumed by the user. If he wants.

Audible landed in Spain in October with an extensive catalog of podcasts and audiobooks
One of the companies that took a step forward when it comes to audio content less than a year ago is Amazon. Last October, Audible landed in Spain and, with the platform, more than 90,000 original audiobooks and podcasts in Spanish also arrived.

Several personalities have lent their voice to the content offered by the Amazon platform. Alaska, Mario Vaquerizo, Jose Coronado, Emilio Aragón or Michelle Jenner are some of them. Now two more voices join the offer: actor Quim Gutiérrez and singer Pablo Alborán.

The company’s new campaign is starring these national figures, who premiere an audiobook and a podcast on the service respectively. Under the slogan “Start listening”, Audible invites the public to enjoy its wide catalog of content.

The central pieces of the campaign, whose design and execution have been carried out by Publicis Spain, are two television spots, one based on the great classic “Frankenstein”, with Quim Gutiérrez as narrator, and another on the exclusive podcast “Pablo: sing to breathe “, with the voice of Pablo Alborán himself, in which he describes important moments of his personal and professional life.

 

The campaign, which was released on May 24, is made up of pieces for television, Digital and Exterior, which “will serve as an aperitif for fans of the platform,” the company explained in a statement. The media plan has been carried out by Starcom and Performics, as in the first campaign, also designed and executed by Publicis Spain.

Campaign technical sheet

Agency: Publicis Spain
Advertiser: Audible GmbH
Product: Audible.ES
Client Contact: Juan Baixeras, Eduardo Tálamo, Nacho Pereyra
Chief Creative Officer: Óscar Martínez
Executive Creative Director: Miriam Gutiérrez
Copy: Pablo Murube
Art Director: Luan Kiody
Audiovisual producer agency: Gustavo Samaniego, Víctor Cruz
Graphic producer agency: Pedro García, Cristian Coca
CEO: Paco Mendoza
Account Team: Cristina Montenegro, Inés San José, Nazaret Castro
Production Company: Lee Films
Director: Virgil
Producer: Alfonso Cuadra
PDO: Pablo Clemente
Sound Studio: The Lobby
Postproduction: Lee Films
LABELS “Quim Gutiérrez and Pablo Alborán, protagonists of the new Audible campaign in Spain”
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Economic recovery will be uneven and pre-pandemic levels are still a long way off
The IMF anticipates 6% growth for the global economy this year, with the United States and China leading the way.
Looking ahead to the summer, ORFIN expects an intense restoration of the mobility of Spanish consumers

Drafting
05/26/2021 · 17:41
More than a year has passed since the coronavirus crisis reached Spain, which has just ended the State of Alarm, recovering part of the mobility, while the tourism sector prepares a summer in which it hopes to recover part of the land lost. To this must be added the progress of the vaccination campaign, which has improved the prospects for the world economy.

According to ORFIN, the countries with the most fiscal impulses will leave before the crisis
In all contexts, the word “recovery” is already on the horizon, although with an asterisk: “uneven”. The ability of each country to emerge from the recession that has caused the pandemic will depend on the measures that are being taken to manage it. Thus, according to ORFIN, the recovery will be better the less severe the actions associated with the third wave have been or the greater and more sustained the monetary and fiscal impulses are being, in particular the latter. And this is one of the conclusions contained in the report prepared by the institution, where the economic forecasts for the short-term future of the world, European and Spanish economy are drawn. B2B Phone List Three different scenarios despite the joint global dynamics, with growth more palpable in the United States and Asia and more moderate in Europe or Latin America. And the causes are similar to those expressed last year, referring to the ORFIN report to the severity of the outbreaks or restrictions.

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