Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). On GA4, you can now set up your web data streams to execute client-side text redaction on email addresses and user-
Defined URL Query
Parameters. Email redaction is automatically enabled by default for new web data streams. Why we care. Adopting tools to address the mishandling of Personally b2b email list Identifiable Information (PII) is crucial for advertisers as it can mitigate legal repercussions, safeguard reputation, and preserve customer trust. Excluding Google signals from reports and explorations. GA4 now has the ability to enable advertisers to exclude certain demographic and interest data from reports, particularly data from signed-in, consented
Users. If you’veSignals for your property, simply disable “Include Google Signals in Reporting Identity” on the Admin’s Data Collection page. Turning this option off helps to minimize data thresholding if your property B2B Phone List uses Belnded or Observed reporting identity. However, even with this option off, GA4 can still gather Google Signals data, allowing you to use it in audiences and conversions. Additionally, you can share this data with linked Google Ads accounts for re-marketing and bid optimization. Why we .