When you segment your audience into niches, you increase the relevance of your marketing messages. Here are 4 audience segments to target.
1. Buyers who have never bought
They know about your brand, but they are likely comparing it to others. They are likely to choose based on that comparison or price, especially if there are many similar brands in your category.
“Remember that people in the abandoned shopping segment have the lowest purchase intent in your database, ” says Ashley Ismailovsky, CRO manager phone number library at SmartSites. “ They may still be shopping around for the best price, researching the product, or just browsing through product listings. So sending them a discount code right away may not be as effective as sending them a look quiz link to help them find the perfect top for an event, or an FAQ page that talks about your free returns and exchanges policy.”
Best mailing options:
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Comparison with competitors.
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Description of product benefits.
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Training in the use of the product.
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Coupons with promotional codes and discounts.
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Information about your brand.
2. One-time buyers
They haven’t become repeat customers yet, but you can remind one-time buyers of the product’s benefits and go into more detail about the key features to encourage them to buy again.
“Think about what the user didn’t see in the product description that made them hesitate to add the item to their cart, ” suggests Alexa download the latest middle school profile example: Engelhart, vice president of client strategy at Power Digital Marketing. “ Whether it’s ingredient information, a buying guide, use cases, or something else , include that content in your abandoned cart emails to overcome any potential objections and eliminate hesitation.”
Best mailing options:
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Description of product features.
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Deeper product training.
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Cross-selling offers.
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Coupons with promotional codes and discounts.
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Benefits of the loyalty program.
Important: In the case of one-time buyers, pay attention school vision and mission to the recency of the purchase. For example, if the customer just ordered a product from your online store, delay sending emails for a month or two.
3. Loyal customers
Loyal customers already love you. They may not australia cell numbers even need to send a series of emails. But if you want to test this audience segment for conversion, you can keep the number of emails to a minimum.
Best mailing options:
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Loyalty program points.
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Recently released products.
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Similar products.
4. Buyers who show a constant interest in the same product
They have a higher intent to buy. This segment of the audience can be encouraged to buy with sale messages. For example, you can say that there are only a few items left or that the current discount is about to expire.
