Search Engine Reputation Management is a marketing strategy aimed at improving a brand’s reputation online. It includes working with reviews, monitoring company mentions, and analyzing search engine results. SERM largely determines what information customers see online: positive or negative.
Small businesses can cope with this task on their own:
Periodically open several key sites on the Internet, check office 365 database the attitude of users to the product and “manually” process negative reviews. In addition, you can connect SEO tools so that only positive content appears on the network when a request for a company is made.
Large businesses, as a rule, engage advertising agencies for this purpose or use special services, such as Semantex, ReputaZZi or YouScan.
Game mechanics
This is a way to promote a company through various define your target market tests, challenges and other game forms of interaction with the audience. Game mechanics complement traditional advertising methods well and often show very high results.
For example, you can use a quiz – a quiz or a small intellectual game with visitors to a website or social networks. It does not irritate or scare people away, but, on the contrary, involves and entertains them. A quiz can also be implemented in the format of any interactive catalog with questions that allow you to quickly find the right solution.
According to research by MOAB , quizzes and other game elements convert visitors into buyers twice as often as traditional content. In addition, they increase the number of applications from the site almost five times.
How to Create a Digital Marketing Strategy
Here’s what you need to do to choose the channels, tools, and promotion methods that are right for your company.
1. Know your audience
Identify the tasks, problems and needs of your target contact lists audience , as well as its main characteristics: gender, age, income, place of residence, etc. Find out which channels it prefers to use to search for information, which Internet sites it likes to spend time on, which messengers it uses constantly.
Find out if your potential customers want to receive emails or if this channel is definitely not convenient for them. The answers to these questions will help you create an optimal digital strategy.
