The notes published through cooperation with bloggers on Dandelion Since contract are what we often call “surface notes” (or “reporting notes”). On Xiaohongshu’s Dandelion platform? brands and bloggers each need to take a 10% commission. Underwater notes refer to the cooperation notes reached privately between brands and bloggers without going through the platform.
Both have their own advantages Since contract
And disadvantages. However? in the long run? the keyword research for ppc: how it works effectiveness of the report note will be improved? and the restrictions of the underwater note will increase.
Summary
To facilitate understanding? comparing Xiaohongshu’s traffic products with Douyin’s products with the same functional positioning can give you a more intuitive understanding.
At this point? you can use the crowd options provided by the platform to select this group of people ? and then use contract advertising (generally contract advertising belongs to the category of large brand advertising) to cover these people. not require bidding? the probability of covering these people is greatly increased. And since your population is not very large? even if it is contract advertising? the cost will not be particularly high.
If after you have placed the contract ad? some of the the issues of ensuring the liquidity audience responds to your ad? such as clicking on it? then you can add another high-bid competitive ad to these people to further target these people with a high conversion tendency.
Friendly reminder
This method is relatively advanced and requires considerable at agb directory a experience in advertising. In addition? the advertising budget must reach a certain threshold required by the platform. Therefore? it is suitable for large B2B businesses with a relatively large number of customers.
Method : Gamification and toolization
A core problem of B2B marketing is that it is not lively and interesting enough to attract the attention of the audience.
Therefore? using mini programs to build a gamified and tool-based experience is a good idea.
