Social media is a powerful tool for branding and marketing messages. It’s an area where you can be authentic and let the student experience shine. Social media is also effective for telling stories and making your marketing not just about what you have to say, but also about what your students, alumni, and parents share.
If you want your social media to be a recruiting tool to attract potential students and their parents, you need to be strategic about what you post there. It’s not just about awards or professor profiles, although that content can have a place there. You want to use your content to share student stories and showcase what life is like on your campus.
Here’s a look at social media content for schools and universities that can attract and impress prospective students and their parents.
A Winning Social Media Content Mix for Schools and Universities
Learn how to tell student stories on social media. However, you don’t want to post the same type of content all the time, so use this winning mix of content to showcase who you are and the vibe of your campus.
Reviews
Let the learner’s voice shine through in your country wise email marketing list content. According to Dimensional Research, “90% of shoppers who read positive content about customer success said it influenced their purchasing decisions.”
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And testimonials allow you to share great things about your school, allowing the student voice to shine. You can encourage testimonials from current students with perks like branded swag, gift cards to on-campus cafes, or free snacks. Just make sure your incentive doesn’t deter a student from sharing their true feelings. You want real, human content for your marketing.
When looking for reviews, do your best to find students from a variety of backgrounds, areas of interest, and student groups. Potential students will be evaluating your school for a variety of reasons, and allowing different student voices to shine azerbaijan business directory through in your content will help make your content relatable. You want prospective students to see that your campus is for people like them.
Graduate Highlights
While not as impressive as testimonials from current students, they can show what a student has accomplished since receiving their degree. High schools can show the high grades a student has achieved and the prestigious colleges or universities the student has gone on to attend.
Colleges and universities can showcase the career prospects that graduates have and the successes that these people achieve in life. It’s not just about careers. Some graduates lead nonprofit groups in their spare time or invent products or services that change the lives of others. These stories are worth telling, too.
But when highlighting alumni, don’t put them on how to conduct a website audit – a complete checklist a pedestal. Keep them real, understandable, and accessible. For prospective students, graduation dates are likely still far away, making it difficult for alumni content to resonate.
