Misconception : False audience needs! Some people
Example: User needs are actually divided into three levels: explicit needs (search terms)? implicit needs (emotional motivations)? and fundamental needs (value identification). Or as we said in business school? user needs are actually divided into the difference between want and need. I want to have $100 million in assets? but the need behind it is actually that I want to live a free? rich? respected? or even corrupt life… However? companies often use explicit needs as the core of content creation and resource investment? while ignoring content created based on fundamental needs.
Consequence: Half the effort with twice the effort Some people
Misconception : Falling into the KPI Trap
Example: main reason why content performs well payment and subscription management and is recommended by the platform is because of the high interaction of the audience (readers). In fact? this is a very typical misunderstanding.
Consequence: It is difficult to get real recommendations. Content becomes popular and is recommended because of the horse racing mechanism? and the underlying logic of winning the horse racing is that you can help the platform make money. Even for content that does not directly the issue of expanding the list of investment sell goods? this logic still holds true. When companies create content? they should focus on this logic.
Myth : Being too greedy
Example: Greedy? because you want everything in content marketing? you at agb directory a want influence? you want to spread it everywhere? you want to get a lot of fans? and you want to convert thousands of orders. But you don’t want to spend a penny on traffic? You are such a stingy person!
Consequence: Nothing accomplished! Why do you get all the good things? !
Mistake : Ignoring the most important foundation of content marketing
Example: The content is flashy? but the product has no selling points or topicality. It drives the content team crazy? but it’s still just a sloppy product.
