In 2007, the world was born with Tumblr, a blogging site where users can post almost anything, from fashion recommendations to personal writing, GIFs, photos, videos, and more.
Over the past 15 years, other social networks have come and gone, but Tumblr is still going strong. What’s the key to this social network’s longevity? Community.
Tumblr is the only platform where various fandoms can virtually meet and discuss new and old topics.
According to Forbes, 66% of businesses say their community influences customer retention. Additionally, 90% of social media marketers say that building an active online community is key to success.
But how do you build a community around your own brand? Here’s some insight from Tumblr’s CMO Matthew Ryan.
How to Build Community Around Your Brand
As we mentioned, community is the backbone gambling data vietnam of Tumblr’s longevity as a social media platform, so Ryan’s recommendations are some great advice.
Discover What Makes Your Brand Special
Anyone familiar with Tumblr knows that there are few online platforms like it. Over the years, Tumblr has become a haven for fans of different aspects of pop culture, such as comics, anime, film, and television.
Ryan notes that the team behind Tumblr doesn’t shy away from the site’s association with fandoms and enthusiasts.
We lean into two brand principles,” he explains
The first is fandom; we’re a great place for fans to really dig into whatever particular topic they’re interested in.”
He further argues that while other platforms function how to test and optimize targeted advertising? as places where fans can go to react live to their favorite series, on Tumblr fandoms have a life that transcends the completion of a series.
“A lot of places like X serve as real-time destinations you can visit if the movie just came out or the season finale is about to air, but long-tail fandom is where Tumblr thrives,” Ryan says.
According to Ryan, this is partly because
Tumblr is not heavily driven by algorithms. Ryan also cyprus business directory says the site is a “blank” platform that allows users to post any kind of material.
“Our users have the ability to create or produce their art and stories around characters and plots that they find compelling,” he explains. “Fandom is a huge source of our creativity and life on the platform.”
Tumblr’s versatility brings us to the platform’s second principle.
The other tenet of the brand is to be a great place for art and artists,” Ryan says. “We are a blank slate and one of the only platforms that still allows all kinds of pieces and has done so since its inception… That gives a lot of freedom, especially for artists.”
