Advertisers also need to readjust their KPI assessments for collaboration with efficiency of Douyin influencers.
02 Be prepared to take over the store broadcast!
If influencers are “loudspeakers”? then store broadcasts are merchants’ own “reservoirs”. The core task of store broadcasts is to take over the grass-planting traffic of influencers and achieve low-cost conversions with high trust.
Therefore? the importance of store broadcasting will be further enhanced.
Many companies are reluctant to efficiency of
Do store live broadcasts because they think it is the rfo entirely with troublesome and the conversion effect is not good. Now it must be done? and it must be combined with influencers to promote it? and even use influencers to bring traffic to the live broadcast.
Improving the ROI of store live broadcasts will become the top priority of our work.
Methods include
Brand merchants should prioritize using product cards to test hot products or harvest target groups? verify conversion rates at low cost? and then launch targeted broadcasts.
Cultivate anchors who are “capable of promoting a unique situation has developed in russia: products? understand products? and have emotional intelligence” to enhance emotional value and improve labor efficiency.
Differentiated operations are implemented in different time the ao lists waiter periods? with the focus on “rational conversion” during the day and “emotional conversion” at night.
and adjust influencer selection at any time.
By the way? a broadcast rate of 20% to 30% directed by experts is a good performance.
Harvest long-tail traffic with shelves
Douyin’s shelf e-commerce has gradually become an important business growth position for merchants . According to the data of Douyin E-commerce Ecosystem Conference in 2023? the GMV of shelf e-commerce (including mall? search? and product cards) accounted for 30%? and by 2024? the GMV of shelf e-commerce accounted for more than 40%.
