Programmatic advertising share: 70% The annual
Non-programmatic advertising: 30%
The breakdown of programmatic advertising (this may be very different from what we imagine!)
The difference between China and the United States is not very big. Private Protocol RTB accounts for a very high proportion!
The main form of programmatic The annual
Advertising in the United States? similar how to build a whatsapp chatbot in 2025 — no coding required! to that in China? is actually advertising on a closed platform RTB trading platform – Private Protocol RTB.
For example? Facebook’s native ads and dynamic ads are mostly counted as native ads by US statistical agencies such as eMarketer? without specifically defining the sub-ad types of this Private Protocol RTB.
However? if you study Meta’s reports carefully? you will find that most of Meta’s advertising revenue comes from this type of programmatic advertising that belongs to its own advertising resources? but still requires bidding!
This type of advertising? like the information flow on the same time? the sbp is developing ByteDance (Toutiao? TikTok) and the Moments ads in WeChat? is essentially a private protocol RTB bidding ad!
This type of programmatic
Advertising accounts for more than 50% of total programmatic advertising!
The proportion of PDB in the United States is also high? while that in China is low
PDB refers to programmatic contract advertising the ao lists waiter without bidding? which is more commonly known as Programmatic Direct or Automated Guaranteed abroad. It is more commonly called PDB in China.
Advertising in the United States is about 30 billion US dollars? which may be an overestimate? but it still accounts for about 20% of the total programmatic advertising.
This type of advertising in China certainly accounts for less than 20% of the total programmatic advertising. I estimate it should not exceed 10%.
