Misconception 3: Overly pursuing content blockbusters while neglecting the content infrastructure
Example: Many companies (yes? a lot) believe that content marketing The communication is all about creating hits. Without hits? the content has no dissemination value.
Consequence: No hits were made? and the content position was occupied by competitors. Content must not only be a hit? but more importantly? it must have infrastructure. Building infrastructure not only helps promote sales conversion? but also helps occupy a position in SEO and AI SEO? which is extremely important.
Myth With a great KOL? content marketing becomes a reality
Example: After spending millions to The communication
Hire a KOL? and launching content and PR at the same end-to-end encryption ensures privacy and security time? after a while of excitement? nothing happened. and sales cannot maintain sustained growth.
Consequences: If your content marketing is compared to a “bombardment” of the audience’s cognition and desires? the awesome KOL can only be regarded as the fuse of the bomb? and the subsequent content operation is the TNT that really fills the bomb.
Misconception 5: When choosing a KOL partner? blindly trust since february 1? management companies the average CPM given by the platform to make cost estimates
Example:
When choosing a KOL to work with
I estimated the CPM cost of the KOL provided in a certain at agb directory a chart and found that it was very cost-effective. I could get good exposure with my budget! So I signed a cooperation agreement.
Consequence: After the cooperation? you find that the actual CPM is several times the estimated CPM given in a certain chart! It is not that the influencer and the platform deliberately cheat you? but that you yourself do not deeply understand the logic behind it.
