How Web Listening is implement It must be said that this brand reputation work takes place through ad hoc software and digital tools, which is why we are specifically talking about web listening tools. through a preliminary work of select keywords, keywords potentially present within the topics of discussion. Among the kW, reference to competitors and the area of consumption of the products should not be missing. Furthermore, web listening procures are very often divid into two distinct moments: Data collection following the definition of the keywords; Organization and analysis of the data collect available to digital marketing managers.
Discover the essential tools for an effective Data Driven Marketing strategy
What advantages does Web listing bring to companies ? Advantages of web listening The activities of listening and analyzing online discussions about the company, its products and relat areas – if carri out with effective criteria and the contribution of adequately train professionals – can bring numerous advantages for companies. In particular: Improve relationships with existing customers and acquire new ones; Raise awareness of the strengths and weaknesses of the products and services provid by the voice of the consumers or users themselves; Track the quantitative and qualitative level of knowlge and diffusion of a brand ; Know the online platforms.
Where the public's attention is concentrat and the
demographic characteristics of the customers ; Monitor the impact of individual campaigns and determine their effectiveness in terms of perception and diffusion; Check the “sentiment” , i.e. the neutral, positive and negative perception regarding the company’s brand as well as that of its competitors; Take advantage of public comments regarding the brand to study a narrative that traces the interesting ideas that emerg B2B Phone List Identify macro and micro influencers in the sector of interest who, thanks to discussions and insights, contribute to disseminating key information. New call-to-action TweetShare Marco Targa Written by Marco Targa Having grown up surround by numbers and statistical analyses, I broaden my horizons to the world of communication by becoming certifi in Inbound Marketing.