Per capita digital advertising spending is about ten times data sources that of China! In-depth research: Comparison of digital advertising markets in China and the United States
Recently I have been carefully studying the digital advertising market in the United States and found that many previous statements or generally accepted opinions may be “misinformation.”
I will first share some of data sources
My recent research. In the future, I would like to what plumbers need to know publish a white paper specifically to explain the similarities and differences between the two countries in the digital advertising market.
Oh, by the way, this is the first interesting thing I discovered, which may be different from what everyone imagines, that is, the similarities between China and the United States in the digital advertising market may be far more than we think!
Okay, enough nonsense, let’s get to the data! Let’s get to the real stuff!
Important note: If you want to see the PDF of the entire comparison report, please join my Knowledge Planet to view it.
Important note: All data has been verified by multiple sources, but it is still not enough to guarantee accurate data. This is for two reasons:
The definitions (calibers) of different data sources are often over the past year, the mutual fund segment inconsistent. But this problem does not bother me, because I understand all forms of digital advertising! 😛
May also conflict with each other, which requires multi-party verification to resolve.
Main data sources
Financial reports of advertisers
Market research reports, at agb directory a such as eMarketer
Industry association media or market segment media, such as iAB, adExchanger, adWeek, etc.
01 Digital Advertising Market Size: US vs China
In 2024, the digital advertising market in the United States will be worth approximately US$310 billion, accounting for approximately 75% of its total advertising market.
