A course on how to effectively manage a non-profit organization in times of crisis, minimize resource losses, improve the quality of decisions, and strengthen the organization.
- Duration: 4 weeks, 1–2 hours per week.
- Format: Video lessons, tests, interactive tasks.
- Course objectives:
- Raising funds during a crisis.
- Building effective communication.
- Reformatting projects and events into an online format.
- Planning work to minimize losses.
- Features: Proven tools, practical examples, experience of colleagues from all over Russia.
- For whom: Managers and employees of NPOs.
- Cost: Free.
- Certificate: Issued upon completion.
The course was created by the Good City Petersburg charity foundation with the support of the Vladimir Potanin Foundation and the Stepik platform.
What is crisis management?
Anti-crisis management is a set of measures aimed at restoring the financial stability of an enterprise, solving operational problems and preventing bankruptcy. This process includes diagnostics of the current state of the company, development and implementation of strategies to overcome the crisis.
The main objectives of crisis management
- Stabilization of the financial situation: reduction of the debt burden and restoration of solvency.
- Improving operational efficiency: optimizing business processes and reducing costs.
- Preservation of key assets: preventing the loss of strategically important company resources.
- Developing a New Strategy: Creating a plan for long-term growth and development.
Stages of anti-crisis management
- Current status analysis: assessment of the company’s financial performance, cost structure and market position.
- Diagnosis of the causes of the crisis: identification of the factors that led to the current situation.
- Developing an anti-crisis plan: identifying key measures for stabilization.
- Strategy implementation: implementation of changes, including debt restructuring and process optimization.
- Monitoring and adjustment: regular assessment of the effectiveness of the measures taken and their adjustment if necessary.
Crisis management methods
To successfully overcome the crisis, various methods are used:
- Financial restructuring: revision of credit terms and debt restructuring.
- Cost reduction: optimization of production processes and reduction of administrative costs.
- Sale of non-core assets: sale of property that is not involved in the core business.
- Improving marketing: increasing the competitiveness of a company’s products or services.
- Search for new markets: diversification of sales channels and entry into new market segments.
The role of the manager in crisis management
The manager plays a key role in the crisis
The main objectives of
management process:
- Provides clear leadership and coordination of team activities.
- Makes strategic decisions based on analysis of the current situation.
- Builds communication with creditors, investors and employees.
- Creates motivation for the team in a changing environment.
Examples of successful crisis management
There are many cases in global practice where companies were able to emerge from the crisis thanks to the right strategy:
- Apple in the late 1990s: Steve Jobs’ return helped the wallis and futuna business email list company redefine its product line and become an industry leader.
- Ford during the 2008 financial crisis: thanks to restructuring, the company managed to avoid bankruptcy.
- Starbucks: Network reorganization and focus on quality allowed to restore its position in the market.
Who is a crisis manager?
An anti-crisis manager is a professional who specializes in analyzing a company’s problems, developing strategies to solve them, and implementing measures to restore financial stability. These specialists are especially in demand in conditions of economic instability.
Why do you need crisis manager training?
Anti-crisis manager training provides the opportunity to as I said, the scale of the financial ecosystem acquire the knowledge and skills necessary to manage a company in a crisis. Professional training allows you to:
- Analyze the causes and consequences of crisis situations.
- Develop strategies to overcome the crisis.
- Manage company resources effectively.
- Interact with creditors and investors.
- Predict possible risks and minimize them.
What skills do crisis managers acquire in the courses?
Key skills that specialists acquire:
- Analytical thinking is the ability to hong kong data find weak points in business processes.
- Financial analysis – understanding reporting and managing budgets.
- Strategic planning is the development of long-term solutions.
- Communication skills – negotiation and conflict resolution.
- Creativity is the search for non-standard solutions to overcome the crisis.
