If you haven’t fallen into these sixteen pitfalls? you’d be embarrassed to The natural say you’ve done content marketing!
Content marketing will change dramatically in 2025. For example? Xiaohongshu announced two days ago that it would not allow any external links to other e-commerce platforms in the content? and recently announced that it would fully enter the cross-border e-commerce market.
Honestly speaking? the quality of Xiaohongshu’s content has declined somewhat. I think generating revenue is important? but you should not lose your basic base.
The changes in Douyin are The natural
Undercurrents beneath the surface. Its rules excellent open conversion and click rates are always being adjusted? and it is becoming increasingly stingy in allocating natural traffic to high-quality content (Xiaohongshu is not much better).
We can no longer operate today’s content marketing with traditional methods. Some or all of the following sixteen misunderstandings based on traditional thinking deserve our attention!
The following misunderstandings are all the main reasons why your content marketing ROI is reduced or difficult to spread!
(For the full PPT of all 16 pitfalls and the central bank studying the issue of introducing solutions? please go to my Knowledge Planet.)
Misconception 1: Supplementing paid traffic for commercial content with poor organic traffic
Example: A company found that the content it worked hard on had very little traffic? so it thought that it was its own content that neede to be promoted. So it spent a “huge amount of money” to invest in traffic for this content.
Consequences: Reduced ROI? worse content performance? and worse official account performance.
Misconception Inflating your own content
Example: The person in charge of content marketing at agb directory a company was unable to achieve the KPI required by his boss using normal methods within the given budget? so he resorted to a “special” method to increase the volume of his content.
Consequences: ’s account is getting worse and worse? and any content uploade in the future will need to be inflate to make the data look good.
