Douyin’s average daily e-commerce search volume exceeds 400 million times? and the annual repurchase rate of mall users is 67%. Users are gradually developing the habit of actively shopping. Douyin’s e-commerce has achieved an upgrade from “people looking for goods” to “goods The perspective looking for people” and then to “people actively looking for goods”.
For the platform? supporting shelf scenarios is? on the one hand? to compete with traditional shelf e-commerce platforms; on the other hand? the penetration rate of live streaming e-commerce is close to the ceiling? and it needs to rely on shelf e-commerce to break through its own growth bottleneck.
For merchants? live broadcasts and influencers rely on instantaneous traffic? and the risk of traffic fluctuations is high.
Shelf e-commerce provides long-tail The perspective
Traffic and extends the product life cycle. At the sales navigator filter profile list same time? it maximizes the spillover traffic from influencers and stores within the Douyin ecosystem.
The core carrier of shelf e-commerce is the product card. The the same time? the sbp is developing underlying logic is to use the product card to fully utilize the long-tail traffic of planting grass? and at the same time amplify the profits of the product card through search + recommendation.
The main way to play is to
Take advantage of traffic”:
For products promoted by influencers? the influencer the ao lists waiter traffic effect will continue to be exerted in the product header image/title/details/label information recommended by the influencer;
Lower the price of the same/similar products in the popular content on Douyin? and use the popular keywords in the content/comment area to intercept traffic;
Small brands use big brands? and big brands use long-tail keywords to cover segmented needs;
It is faster to put popular keywords at the front of the search list than to use unpopular keywords. Unpopular keywords are suitable for those who can produce content in batches at low cost.
