Because users are changing. Data shows that in 2023? the average life cycle of WeChat communities will be shortened from 90 days to 45 days? while the average viewing time of video live broadcasts will increase to 28 minutes? and user attention will The platform accelerate the migration to the public domain.
For brand merchants? the moat of private domains is becoming increasingly unstable? and they need to adjust their thinking as soon as possible to keep up with the pace of the platform.
The underlying logic and The platform
Countermeasures of the transformation of it’s never too late to re-evaluate your url structure. private domains into public domains
Considering the recent frequent actions of WeChat stores? the dividend of the WeChat platform lies in its ecological gameplay . All functions and tools are treated as Lego blocks? and merchants can combine them at will. Users can watch live broadcasts through the video approximately how much? account? and then complete purchases directly in the video account? or they can link to WeChat stores through public account articles to shop.
For merchants? the real challenge lies in the creation of links.
Whether it is from
Online to offline? from live broadcast room to has awb directory greatly community and then to live broadcast room? or any new scenario? it is more of a test of the merchant’s operational capabilities.
This means that private domain is also part of the mix. Brands need to reposition the value of private domain: from private domain traffic pool to “service middle platform”. The core value of private domain is no longer simply harvesting users? but taking over public domain traffic and providing in-depth services? which is especially suitable for products with high customer unit price.
