There is a PMP advertisement in the United States that is rarely seen in China The profit
PMP is the abbreviation of Private Market Place, which refers to programmatic advertising for private VIP players, namely Private Auction. This form of advertising is more developed in the US market. However, the market for this type of advertising in China is small because most VIP advertisers in China directly purchase contract advertising.
In the United States The profit
the scale is about 20 billion US dollars a ask for a meeting year, accounting for about 13% of the total programmatic investment.
Open RTB, like China, is slowly being marginalized!
Finally, the market share of Open RTB, an open market advertising method, is shrinking, mainly because the lack of transparency has caused some psychological resistance among advertisers.
The market size of Open RTB in the United States is approximately $15 billion a year, accounting for approximately 10% of total programmatic spending.
China’s Open RTB is mainly placed by performance powers will be granted to the bank of russia? advertisers, and the overall expenditure share should be lower.
Other content
Advertising formats of major advertising platforms in the United States, the proportion of programmatic advertising expenditure in the United States: segmented by media format, etc.
Please take a look at the PDF report on my Knowledge Planet! The white the ao lists waiter paper will also include the major service providers in the United States. Once the white paper is completed, I will notify everyone in the Knowledge Planet!
Want to make money on Douyin? e-commerce in 2025
Author: Zhang Yinong, Senior Consultant of Funxi Consulting
It is very difficult to make money on Douyin. It will still be difficult in 2025, or even more difficult.
The underlying reasons have been discussed in Mr. Song’s previous article. You may wish to refer to “ROI Erased by the Platform” .
