Cannes Lions has partnered with Parley for the Oceans to make an eco-friendly trophy The Festival aims to make its in-person edition a more sustainable meetingThe Sustainable Development Goals category debuts a new trophy at this virtual edition of Cannes Lions. And it is that the Festival has partnered with Parley for the Oceans so that the Lion canada phone number details that is delivered to the winners of this section is respectful with the environment. For this, it is made from recycled plastic from poly amide fishing nets recovered from the seas and oceans.
“This award has always recognized companies that are involved in promoting good in the world and that undertake initiatives with a positive impact,” said Philip Thomas, President of Lions, adding that in this sense “it is only fair that this trophy, as a physical symbol of the creativity that drives change, I also reflect all of this ”. The executive has thus recognized the work of Parley to address the threats to our oceans from an innovative and creative point of view and has been enthusiastic to deliver these “unique and quite special Lions to the worthy winners”.
Parley Ocean Plastic is a material created from fishing nets and recycled plastic waste
Parley for the Oceans addresses the main threats to our oceans, the most important ecosystem on our planet. And, in this context, Parley Ocean Plastic is a premium material created from reclaimed fishing nets and recycled plastic waste collected from shores and coastal communities by the Parley Global Cleanup Network.
The material was invented to drive change in response to marine plastic pollution and the destruction of our oceans.
The Sustainable Development Goals Lions were introduced in 2018 to promote awareness of the 17 UN Sustainable Development Goals and encourage creative industries to celebrate and support sustainability around the world. The 17 SDGs represent a collective ambition to end poverty, protect the planet and ensure prosperity for all.
“This is just the beginning of our partnership with Parley. We will use our platform to drive green awareness and action in the global creative industries, as well as work with them to implement a plan for the physical Festival with the goal of making Cannes Lions as sustainable as possible, ”added Philip Thomas.
In this line of commitment, Cannes Lions Live, which will take place from June 21 to 25, will broadcast films, documentaries and panels on creativity, live and on demand, to show provocative new ideas, plurality of points of view and cases never seen before, as well as studies and research. Charlotte Williams, Vice President of Content for Lions, said: “We have incredible and inspiring examples of creativity used to drive change on our agenda, so we have decided that we will broadcast our ecology-related program open-air so that everyone has access to learning and information ”.
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Cyril Putsch, CEO and Founder of Parley for the Oceans, added: “The association with Cannes Lions is our call to unite the world’s leading creators. We have put our skills at the service of exploitative and destructive business B2B Phone List practices for far too long. It is time to get out of our fictional bubble created by ourselves and take responsibility for the reality that we are forming through our daily work. “Thus, it appeals to all creators” For them to join Parley and work with us to shape a different future, because the deadline is fast approaching and it is the creatives who can take up this challenge, live and act with the understanding that the stakes are at stake it is our own future, our survival. ”