Juguang’s past extensive model of spending money to buy volume has become common wallet ineffective. Since the official launch of the Chengfeng platform in September 2024, the segmentation of the two has become clearer. Juguang’s main role is to plant grass, using information flow to reach people with general interests, and then locking in precise needs through search ads. The purpose is to accumulate more crowd assets for the brand by focusing on attracting new customers . The main role of Chengfeng is to invest in direct e-commerce conversion scenarios, that is, Chengfeng targets the later conversion harvesting scenarios.
Juguang Lite: Lightweight version on APP common wallet
Juguang Lite can be understood as a simplified version of whatsapp business statistics Juguang’s APP. and account. First of all, its use threshold is lower, and it can be used without budget recharge ; secondly, its operation is simpler , as shown in the operation interface below.
Juguan Lite is more of a quick delivery tool tailored for small and medium-sized businesses .
Chengfeng: Professional e-commerce promotion platform
Chengfeng is an integrated e-commerce marketing for several years now, there have been discussions a platform. Originally, the promotion of e-commerce sales/live broadcasting was scattered in Qianfan and Juguang. Now the e-commerce modules on both sides are integrated to form Chengfeng. Qianfan focuses on Qianniu, a type of Taobao business platform , and focuses on the operation of stores, products, notes, and activities.
Chengfeng was launched in September 2024. According to feedback from personnel involved in the actual operation, Chengfeng’s current production ratio is higher than that of Juguang, which suggests that the new tool is in its bonus period .
Dandelion: Necessary protection fee
Dandelion is a service platform for content creators and at agb directory a brands to achieve better cooperation. Bloggers and brands can complete cooperation through this platform. That is, Xiaohongshu officially builds an intermediary platform for brands and creators.
